CONSUMER ADOPTION SURVEY
Focus dashboards
2025 FOCUS DASHBOARD
Women as digital health consumers
A survey-led view of how women use care, tracking tools, connected devices, health information, and digital programs—compared with men where the contrast is most useful.
WOMEN IN SAMPLE4,03550.4% of 2025 respondents
Women consumers at a glance
2025 digital health signals
Among women respondents · 2025 Consumer Adoption Survey · Click any statistic to open its source question
01
PROFILE & HEALTH CONTEXT
Who this dashboard represents
H5x2 · DERIVED
Diagnosed condition burden
Derived grouping of the number of conditions selected
TA9 × H5x2 · DERIVED
Chronic disease management app use by condition burden
Women using a chronic disease management health app or virtual program, grouped by number of diagnosed conditions
Uses a program Does not use
9.9%
of women with 4+ diagnosed conditions use a chronic disease management app or program—2.7× the rate among women with no diagnosed conditions.
02
DIGITAL HEALTH ADOPTION · VIRTUAL CARE
Digital care is now part of the care mix
DHA1x2
Virtual care modalities used
Share using each modality in the past 12 months
03
HEALTH TRACKING, WEARABLES & CONNECTED DEVICES
Tracking spans everyday health and women-specific needs
DHA6
What consumers track
Share currently tracking each health measure
DHA3
Wearable and device ownership
Share currently owning each connected device
DHA6x1 · DERIVED
Digital and analog tracking mix
Derived classification across all health metrics currently tracked
DHA6x1 · DERIVED
How women track each health metric
Digital versus analog method among women who track each metric
Digital Analog
Heart rate18.5% of women track · n=745
76.5%23.5%
Physical activity34.9% of women track · n=1,407
73.3%26.7%
Menstrual cycle / fertility28.0% of women track · n=1,129
69.8%30.2%
Blood sugar0.0% of women track · n=601
60.4%39.6%
Sleep31.8% of women track · n=1,285
57.3%42.7%
Blood pressure29.3% of women track · n=1,181
46.6%53.4%
Weight52.0% of women track · n=2,098
44.9%55.1%
Food / diet33.9% of women track · n=1,368
41.1%58.9%
Stress / mental health30.0% of women track · n=1,210
36.2%63.8%
Pain20.0% of women track · n=809
28.8%71.2%
Medications42.5% of women track · n=1,714
27.0%73.0%
04
ATTITUDES & PREFERENCES
Trust shapes where women will share health data
AP2
Willingness to share health information
Share willing to share with each individual or organization
AP6
Trust in health information sources
Share who completely or somewhat trust each source
05
MISCELLANEOUS · ONLINE HEALTH INFORMATION & DIGITAL PROGRAMS
Search, trust, and digital tools shape health decisions
AI HEALTH SEARCH29.6%
of women used an AI tool for at least one health search
COMPARISON34.1%
of men used an AI tool for at least one health search
DHA4
Online health searches by information type
Share using a search engine for each kind of health information
AP6
Complete trust in digital health sources
Share who completely trust each source for health information
TA9 · 2025
Women’s use of health apps and virtual programs
All fielded response options, comparing all women, women of color, and white women
All women Women of color White women
The largest difference is in Period or fertility tracking: women of color report use at 26.0% versus 12.9% among white women—a 13.2 percentage-point gap toward women of color.
Any health app or programDerived rollup
Meditation and mindfulness
Mental health or therapy app
Musculoskeletal (MSK) virtual care program
Period or fertility tracking
Menopause program
Nutrition, fitness, and exercise
Weight management or metabolic health program
A virtual primary care service
Chronic disease management
Sleep optimization
Functional or longevity medicine program
Other
None of the above
TA9 × S1 · 2025
Health apps and virtual programs used by age
Women respondents by life stage · all fielded response options
Lower useHigher use
Period or fertility tracking has the widest life-stage difference: 40.3% among women ages 18–24 versus 0.0% among women ages 75+, a 40.3percentage-point spread.
| App or program | 18–24n=518 | 25–34n=763 | 35–44n=673 | 45–54n=593 | 55–64n=609 | 65–74n=498 | 75+n=381 |
|---|---|---|---|---|---|---|---|
| Any health app or programDerived rollup | 80.5% | 78.4% | 72.7% | 59.4% | 44.5% | 30.3% | 18.1% |
| Meditation and mindfulness | 20.5% | 26.5% | 22.9% | 16.0% | 13.5% | 7.2% | 2.6% |
| Mental health or therapy app | 26.3% | 26.0% | 24.7% | 14.8% | 8.4% | 3.2% | 0.5% |
| Musculoskeletal (MSK) virtual care program | 6.6% | 8.3% | 5.1% | 3.2% | 2.0% | 1.0% | 0.3% |
| Period or fertility tracking | 40.3% | 35.0% | 26.2% | 10.6% | 1.3% | 0.4% | 0.0% |
| Menopause program | 8.1% | 8.0% | 7.6% | 9.1% | 3.4% | 0.8% | 0.0% |
| Nutrition, fitness, and exercise | 30.9% | 32.8% | 33.1% | 24.1% | 21.7% | 13.7% | 9.2% |
| Weight management or metabolic health program | 16.6% | 19.8% | 20.2% | 12.8% | 8.5% | 5.0% | 1.8% |
| A virtual primary care service | 13.1% | 21.5% | 21.5% | 15.5% | 11.7% | 8.4% | 1.8% |
| Chronic disease management | 6.6% | 9.4% | 6.2% | 4.6% | 3.6% | 2.0% | 1.3% |
| Sleep optimization | 15.8% | 17.0% | 14.3% | 8.6% | 4.8% | 2.6% | 2.9% |
| Functional or longevity medicine program | 7.9% | 11.9% | 7.7% | 3.9% | 2.3% | 1.0% | 1.0% |
| Other | 2.7% | 1.6% | 1.8% | 1.3% | 2.5% | 2.8% | 3.7% |
| None of the above | 19.5% | 21.6% | 27.3% | 40.6% | 55.5% | 69.7% | 81.9% |